Who We Are
Our Mission
To Bring the Strategic Discipline and Account Management Capabilities Associated with a Large Corporate Sales Force to Innovative Brands that Have Strong Value Propositions and Ambitions to Grow in the Mass Market Through Our Three-Ponged Approach of Financial Analysis, Retail Readiness, and Go-To-Market Strategy.
Our Expertise
Our expertise centers on solving the problem of entering and scaling in mass market distribution and retail channels. The mass market is designed for and controlled by large, entrenched CPG companies, making it an intimidating ecosystem to navigate for new entrants. Concerns we often hear from brands are:
- In an obscure wholesaler and distributor market, how do I find the right partner?
- With over 200,000+ retail stores and 2,500+ distributors, how do I get into the right ones?
- With so many large, entrenched competitors at retail, how do I get space on the shelf?
- In a crowded, messy merchandising environment, how do I make my brand stand out?
- With such a diverse and distracted consumer set, how do I get trial and repeat purchase?
- Our resources are limited, how to do I manage the expenses of going to market?
There are ample novel brands with innovative products looking to launch into the mass market retail channel, but often they have not clearly identified the right combination of strategy, requisite funding, or relationships in order to staff up an experienced internal sales team with the capability of breaking down the barriers to entry within the channel.
GTM and our resource-light model is the scalable solution for novel brands with innovative products but limited resources looking to expand into the US mass market retail channel.
Our Value
GTM’s primary value-add service involves direct account management and development with distributors and chain retail buyers, during which time we present our clients’ products to trade partners for purchase. The GTM business model is centered around an experienced, lean, and efficient sales and account management team carrying multiple innovative brands in highly attractive product categories. Our ability to scale our clients’ brand results from our relationships and rapport we’ve developed with retail and distributor partners over several decades. The primary drivers of our ability to create value for our brand clients are:
Our Process + Services
- Client Goals & Objective Setting
- Financial Analysis, Modeling and Disciplines
- Go-To-Market Strategy Development
- Sales, Account Development and Distribution
- Trade Marketing
- Invoicing, Order Management, Cash Collection
- Logistics & Fulfillment Management
- Product Development Strategy
- Supply Chain Support
- Retail / Consumer Advertising
- Full-Service Field Sales Support
- Ecommerce & Digital Strategy
- Consumer Engagement